Sharpening Perspective: Theme and Imagery for Your Travel Blog
If you have a business that caters to travelers, investors in vacation properties, or any customers who travel, a blog can be one of your greatest assets. People want to learn as much as possible about destinations before visiting. Even when it comes to places with which they’re already familiar, a blog keeps these destinations fresh in their minds. You can also keep them updated with the latest events and developments for the places you cover.
Choose Your Focus
Blogging is an activity that has a variety of benefits. It helps to establish you as an expert of your city or region. It can help you get leads and signups to your email list. Regular blogging is also good for SEO as the more posts you have, the more content there is for Google to index.
A travel blog can take many forms. Your focus partly depends on whether your business is based in a single destination or multiple ones. If you have a hotel or vacation rental company based in a specific location, you’ll naturally want to focus your content on that area. You might cover surrounding areas as well. For example, if you have a hotel or other vacation rental in Las Vegas, you might also discuss destinations such as The Grand Canyon, which is a popular day trip from Las Vegas. On the other hand, if you have a chain of hotels in different cities you’ll want to cover a wider range of destinations.
One of the most important principles of blogging is consistency. Blogging on a regular schedule gives your readers a chance to fall into the habit of seeing your posts. It also ensures that your content is up to date.
The Importance of Images
Every type of blog is improved by relevant and appealing images. With travel blogging, however, it’s particularly important to provide strong visuals. A photo, whether of a city street, natural attraction, or annual event, brings the place to life and compels people to make travel plans. Use high-quality images, preferably original ones. Showing stock photos that are all over the internet doesn’t help you build your own brand and actually detracts from your message. Videos can be even more compelling. With a video, you can give people a short tour of your property, city, or neighborhood. Live stream videos on Facebook Live or other live streaming platforms are another possibility.
Learn more about blogging for destination and travel businesses in our upcoming posts.